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Ever since the introduction of the first and only 7-day alarm clock in December 2004, American Innovative has been logging feature requests and product improvement suggestions from our customers. Nearly every aspect of the neverlate executive is fully customizable. We've introduced the concept of alarm banks - three in all. The two 7-day banks provide two, completely independent seven-day wake schedules - his and hers for example. In addition, we've included a daily reminder bank. We are also pleased to introduce the first-ever preferences menu in a clock radio. Everything from the backlight brightness, to the alarm duration is fully adjustable. Wake to NPR news at 7:00am weekdays, your Saturday morning talk show on a different station and the buzzer on Sunday. There's no other clock radio in the world with this capability. Line-in, headphone jack and more - a powered USB port on the back accommodates an electric fan or laptop boom lamp. Each time you hit the snooze button the snooze time is cut in half until finally the neverlate executive won't let you snooze any more. You can even disable the tempting snooze button.